WellnessTrack Pro
A comprehensive health and wellness tracking app launched across 24 markets. Achieved Top 10 in Health & Fitness in 6 countries within 3 months using subscription monetization.
Portfolio
Our Team & Project Cases
Industry veterans. Proven results. Global impact across mobile apps and games.
The Team
Three Centers, One Mission
Hecaiji is structured into three specialized centers — each focused on delivering elite results at every stage of the product lifecycle.
Technology R&D Center
Our engineering hub houses senior developers and architects who have built products used by millions globally. We maintain the highest code quality and performance standards.
- Mobile Native & Cross-platform
- Game Engine Development
- Cloud & Backend Infrastructure
Operations Management Center
Our operations team brings world-class process management to mobile products — leveraging data to drive retention, monetization, and sustainable growth.
- Growth Hacking & Analytics
- Live Operations & Events
- Monetization Optimization
Business Interaction Center
Our business team manages global client relationships, partnership development, and market expansion — connecting technology with commercial opportunity worldwide.
- Strategic Partnerships
- Market & Business Development
- Client Success Management
Leadership
Core Team Members
Veterans from the world's leading technology companies, united by a passion for mobile products.
Chief Executive Officer
CEO & Co-Founder
Former Senior Engineering Manager at Microsoft with 15+ years building global-scale mobile products.
Chief Technology Officer
CTO & Co-Founder
Ex-Principal Engineer at Google Cloud, specializing in high-performance backend systems & mobile infrastructure.
Head of Operations
COO
Former Growth Director at Amazon with deep expertise in app store optimization and mobile user acquisition at scale.
Head of Product
CPO
Ex-Senior Product Manager at Apple with a track record of launching top-grossing apps in the App Store globally.
Head of Business
CBO
Former Business Development Director at IBM with extensive experience in technology partnerships across Asia-Pacific and North America.
Lead Game Designer
Game Director
8+ years designing and launching casual and mid-core mobile games with cumulative downloads exceeding 50 million globally.
Project Cases
Selected Works
A snapshot of the mobile apps and games we have built, operated, or grown for clients and as self-developed products.
Pixel Quest Adventure
A self-developed casual mobile game with over 5 million downloads across global markets. Monetized through interstitial ads, rewarded video, and in-game virtual currency.
GlobalShop Mobile
End-to-end development and launch of a cross-border e-commerce app for a European client. Delivered full R&D from API architecture to iOS/Android apps with multi-currency support.
Dragon Empire Strategy
A mid-core strategy game developed with Unity, featuring guild systems, live events, and a VIP membership monetization model. Generated $2M+ in revenue within first year.
TaskFlow Pro
A productivity & task management app operated for a US-based client. Grew MAU by 180% in 12 months through targeted ASO, paid channels, and subscription conversion optimization.
KidLearn Language
An educational app for children developed with full COPPA and GDPR-K compliance. Expanded distribution to 30+ countries with child-safe monetization via in-app subscriptions.
200+
Projects Delivered
50M+
App Downloads
30+
Countries Served
$5M+
Revenue Generated
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